Privacy policy

introduction

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

As of: September 18, 2021

Contents overview

  • introduction
  • Responsible person
  • Overview of the processing
  • Relevant legal bases
  • Safety measures
  • Transmission and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Commercial and business services
  • Use of online marketplaces for e-commerce
  • Payment service provider
  • Provision of the online offer and web hosting
  • Blogs and publication media
  • Communication via messenger
  • Push messages
  • Application process
  • Cloud services
  • Newsletters and electronic notifications
  • Advertising communication via email, post, fax or telephone
  • Sweepstakes and competitions
  • Web analysis, monitoring and optimization
  • Online marketing
  • Rating platforms
  • Presence in social networks (social media)
  • Plugins and embedded functions as well as content
  • Deletion of data
  • Change and update of the data protection declaration
  • Rights of data subjects
  • Definitions of terms

Responsible person

KNUS GmbH (limited liability)
Renkenweg 7

78464 Konstanz, Germany

Authorized representatives:S. Roser

E-mail address:info@myknus.com

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Contact information (Facebook) ("Contact information" is data that (clearly) identify data subjects, such as names, email addresses and telephone numbers, which are sent to Facebook, e.g. via Facebook pixels or uploads for comparison purposes can be transmitted for the purpose of creating custom audiences; after the comparison for the purpose of creating target groups, the contact information is deleted).
  • Inventory data (e.g. names, addresses).
  • Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information about a specific position or voluntarily provided by applicants about their person or qualification) .
  • Content data (e.g. entries in online forms).
  • Contact details (e.g. email, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (information on the geographical position of a device or a person).
  • Contract data (e.g. subject of the contract, duration, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Employees (e.g. employees, applicants, former employees).
  • Applicants.
  • Business and contractual partners.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (e.g. website visitors, users of online services).
  • Sweepstakes and competition participants.

Purposes of processing

  • A / B tests.
  • Provision of our online offer and user-friendliness.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Application process (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship).
  • Office and organizational procedures.
  • Click tracking.
  • Content Delivery Network (CDN).
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by email or post).
  • Implementation of sweepstakes and competitions.
  • Feedback (e.g. collecting feedback via the online form).
  • Heatmaps (mouse movements on the part of the user, which are summarized into an overall picture.).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Profiling (creation of user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • Safety measures.
  • Tracking (e.g. interest- / behavior-related profiling, use of cookies).
  • Surveys and questionnaires (e.g. surveys with input options, multiple choice questions).
  • Provision of contractual services and customer service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.
  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
  • Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh this.
  • Application process as a pre-contractual or contractual relationship (Art. 9 Paragraph 2 lit. b GDPR) - Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants in the context of the application process so that the person responsible or the person concerned can obtain information about him or her from the Employment law and the law of social security and social protection can exercise and fulfill his or her obligations in this regard, their processing takes place in accordance with Article 9 (2) lit. b. GDPR, in the case of the protection of the vital interests of applicants or other persons in accordance with Art. 9 Paragraph 2 lit. c. GDPR or for health care or occupational medicine purposes, for assessing the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector according to Art. 9 Paragraph 2 lit. h. GDPR. In the event that special categories of data are communicated based on voluntary consent, they will be processed on the basis of Art. 9 Paragraph 2 lit. a. GDPR.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data during data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. It also regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or they are disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored on the user's computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the place where a video was viewed. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as "user IDs")

A distinction is made between the following types of cookies and functions:

  • Temporary cookies (also: session cookies):Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies:Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.
  • First party cookies:First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) are stored in a user profile on individual websites. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also known as "tracking", i.e. tracking the potential interests of users. Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage period:If we do not provide you with any explicit information on the storage duration of permanent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as "opt-out"). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, within the framework of which the consent of the user to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure is obtained and administered and managed by the users can be revoked. The declaration of consent is saved so that you do not have to repeat the query again and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and / or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g. which categories of cookies and / or service providers) as well as the browser, system and end device used.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries respond.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. We only pass on the data of the contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport and other auxiliary services involved as well Subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners before or as part of the data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or personally, which data are required for the aforementioned purposes.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it has to be kept for archiving reasons for legal reasons (e.g. for Tax purposes usually 10 years). We delete data disclosed to us by the contractual partner in the context of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, "customer account" for short). If the registration of a customer account is necessary, contractual partners will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent logins and uses of the customer account, we save the IP addresses of the customers along with the access times in order to be able to prove the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the customer's responsibility to secure their data if the customer account is terminated.

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The information required is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times) , Meta / communication data (e.g. device information, IP addresses).
  • Affected people: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, security measures.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), legitimate interests (Art . 1 lit.f. GDPR).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, in addition to our data protection notices, the data protection notices of the respective platforms apply. This applies in particular to the methods used on the platforms for range measurement and interest-based marketing.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times) , Meta / communication data (e.g. device information, IP addresses).
  • Affected people: Customers.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service provider includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service provider apply, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses), contact details (e.g. e-mail, telephone numbers).
  • Affected people: Customers, prospects.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

Email sending and hosting: The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of recognizing SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted while they are being transported, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the server and its stability.

Content delivery network: We use a "content delivery network" (CDN). A CDN is a service with the help of which the contents of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

  • Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Content Delivery Network (CDN).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. We also refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

Comments and contributions: If users leave comments or other contributions, their IP addresses can be saved on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right to save the users' IP addresses for the duration of surveys and to use cookies in order to avoid multiple votes.

The personal information communicated in the context of the comments and contributions, any contact and website information as well as the content will be stored permanently by us until the user objects.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service, feedback (e.g. collecting feedback via online form), security measures, administration and answering inquiries.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Communication via messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, on encryption, on the use of the communication metadata and on your options for objection.

You can also contact us in alternative ways, e.g. by phone or email. Please use the contact options provided to you or the contact options given within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use the latest version of the messenger with activated encryption to ensure that the message content is encrypted.

However, we also point out to our communication partners that the messenger providers do not see the content, but can find out that and when communication partners are communicating with us as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata).

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. In addition, if we do not ask for your consent and you contact us, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests fast and efficient communication and meeting the needs of our communication partner for communication via messenger. Furthermore, we would like to point out that we do not transmit the contact details provided to us to the messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e. for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

Reservation of reference to other communication channels: Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case if, for example, internal contract matters require special confidentiality or a response via Messenger does not meet the formal requirements. In such cases, we refer you to more appropriate communication channels.

  • Processed data types: Contact data (e.g. email, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), content data (e.g. entries in online forms).
  • Affected people: Communication partner.
  • Purposes of processing: Contact inquiries and communication, direct marketing (e.g. by email or post).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Push messages

With the consent of the users, we can send so-called "push notifications" to the users. These are messages that are displayed on the screens, devices or in the browsers of the users, even when our online service is not actively used.

In order to register for the push messages, users must confirm the query on their browser or device to receive the push messages. This approval process is documented and saved. The storage is necessary in order to recognize whether users have consented to the receipt of the push messages and to be able to prove their consent. For these purposes, a pseudonymous browser identifier (so-called "push token") or the device ID of a terminal device is saved.

On the one hand, the push messages may be required to fulfill contractual obligations (e.g. technical and organizational information relevant to the use of our online offer) and are otherwise, unless specifically mentioned below, sent on the basis of the consent of the user. Users can change the receipt of push messages at any time using the notification settings of their respective browser or device.

Push messages with promotional content: The push notifications we send may contain promotional information. The promotional push messages are processed on the basis of the consent of the user. If the content of the advertising push messages is specifically described as part of the consent to receive the promotional push messages, the descriptions are authoritative for the consent of the users. Incidentally, our newsletters contain information about our services and us.

Location-dependent sending of push messages: The push notifications sent by us can be displayed depending on the whereabouts of the user based on the location data transmitted by the device used.

Analysis and success measurement: We evaluate push messages statistically and can thus recognize whether and when push messages were displayed and clicked. This information is used to technically improve our push messages based on the technical data or the target groups and their retrieval behavior or retrieval times. This analysis also includes determining whether the push messages are opened, when they are opened and whether users interact with their content or buttons. For technical reasons, this information can be assigned to the individual push message recipients. However, it is neither our aim nor, if used, that of the push notification service provider to observe individual users. Rather, the evaluations serve us to recognize the usage habits of our users and to adapt our push messages to them or to send different push messages according to the interests of our users.

The evaluation of the push messages and the measurement of success take place on the basis of the express consent of the user, which takes place with the consent to receive the push messages. Users can object to the analysis and performance measurement by unsubscribing from the push notifications. A separate revocation of the analysis and performance measurement is unfortunately not possible.

Contents:

Information about us, our services, promotions and offers.

  • Processed data types: Location data (information on the geographical position of a device or a person), usage data (e.g. websites visited, interest in content, access times).
  • Purposes of processing: Provision of contractual services and customer service, direct marketing (e.g. by email or post), range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR).

Application process

The application process requires that applicants provide us with the data required for their assessment and selection. The information required can be found in the job description or, in the case of online forms, from the information provided there.

Basically, the information required includes personal information such as name, address, a contact option and evidence of the qualifications required for a position. Upon request, we will also be happy to provide you with information about what information is required.

If made available, applicants can send us their applications using an online form. The data is encrypted and transmitted to us in accordance with the state of the art. Applicants can also send us their applications via email. Please note, however, that emails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted on the transport route, but not on the servers from which they are sent and received. We cannot therefore accept any responsibility for the transmission path of the application between the sender and receipt on our server.

For the purpose of applicant search, submission of applications and selection of applicants, we can make use of applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements.

Applicants are welcome to contact us about how to submit their application or to send us the application by post.

Processing of special categories of data: Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants as part of the application process so that the person responsible or the person concerned can find out to him or her from the Employment law and the law of social security and social protection can exercise and fulfill his or her obligations in this regard, their processing takes place in accordance with Article 9 (2) lit. b. GDPR, in the case of the protection of the vital interests of applicants or other persons in accordance with Art. 9 Paragraph 2 lit. c. GDPR or for the purposes of health care or occupational medicine, for assessing the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector according to Art. 9 para. 2 lit. h. GDPR. In the case of a notification of the special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9 Para. 2 lit. a. GDPR.

Deletion of data: If the application is successful, we can process the data provided by the applicants for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicant's data will be deleted. The applicant's data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. The deletion takes place, subject to a justified revocation of the applicants, at the latest after the expiry of a period of six months, so that we can answer any follow-up questions about the application and meet our obligations to provide evidence from the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Admission to an applicant pool: The inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.

  • Processed data types: Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information about a specific position or voluntarily provided by applicants about their person or qualification) .
  • Affected people: Applicants.
  • Purposes of processing: Application process (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship).
  • Legal basis: Application procedure as a pre-contractual or contractual relationship (Art. 9 Para. 2 lit. b GDPR).

Cloud services

We use software services (so-called "cloud services", also known as "software as a service") that are accessible via the Internet and run on the servers of their providers for the following purposes: document storage and administration, calendar management, sending e-mails, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.

In this context, personal data can be processed and stored on the servers of the provider, insofar as they are part of communication processes with us or otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, master data and contact details of the users, data on transactions, contracts, other processes and their content. The cloud service providers also process usage data and metadata, which they use for security purposes and for service optimization.

If we use the cloud services to provide forms or other documents and content for other users or publicly accessible websites, the providers can place cookies on the users' devices for the purposes of web analysis or to change user settings (e.g. in the case of media control) remember, save.

Notes on legal bases: If we ask for consent to the use of cloud services, the legal basis for processing is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes)

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
  • Purposes of processing: Office and organizational procedures.
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f GDPR).

Used services and service providers:

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

To register for our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter, or to provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist (so-called "blocklist") for this purpose alone.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Notes on legal bases: The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Measurement of opening and click rates: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information is initially collected , such as information about the browser and your system, as well as your IP address and the time of access.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations enable us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The measurement of the opening rates and the click rates as well as the storage of the measurement results in the profiles of the users as well as their further processing are based on the consent of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted. In this case, the saved profile information will be deleted.

Sending via SMS: The electronic notifications can also be sent as SMS text messages (or are only sent via SMS if the sending authorization, e.g. consent, only includes sending via SMS).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Affected people: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: Direct marketing (e.g. by email or post), range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-based profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

Used services and service providers:

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).
  • Affected people: Communication partner.
  • Purposes of processing: Direct marketing (e.g. by email or post).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Sweepstakes and competitions

We process personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and handling of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the Security of the competition or the protection of our interests against misuse through the possible collection of IP addresses when submitting competition entries).

If contributions by the participants are published as part of the competition (e.g. in the context of a vote or presentation of the competition contributions or the winners or reporting on the competition), we point out that the names of the participants can also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by the participants in the context of the competition and inquiries regarding the competition are to be directed to us.

The data of the participants will be deleted as soon as the competition or competition is over and the data is no longer required to inform the winners or because queries about the competition are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. The winners' data can be retained for longer, e.g. to answer questions about the winnings or to be able to fulfill the winnings; In this case, the retention period depends on the type of profit and is, for example, up to three years for items or services, e.g. to be able to process warranty cases. Furthermore, the data of the participants can be stored longer, e.g. in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes within the framework of the competition, its processing and the retention period are based on the data protection information for this use (e.g. in the case of registering for the newsletter as part of a competition).

  • Processed data types: Inventory data (e.g. names, addresses), content data (e.g. entries in online forms).
  • Affected people: Sweepstakes and competition participants.
  • Purposes of processing: Implementation of sweepstakes and competitions.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR).

Web analysis, monitoring and optimization

The web analysis (also known as "range measurement") is used to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, recognize at which time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar processes can be used for the same purpose. This information can include, for example, content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to their location data being collected, this can also be processed, depending on the provider.

The IP addresses of the users are also saved. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of web analysis, A / B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), conversion measurement (measurement of the effectiveness of marketing measures), profiling (creation of user profiles), interest-based and behavior-related marketing, click tracking, A / B -Tests, feedback (e.g. collecting feedback via online form), heatmaps (mouse movements by the user, which are summarized into an overall picture.), Surveys and questionnaires (e.g. surveys with input options, multiple-choice questions).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Online marketing

We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. through consent during registration.

In principle, we only have access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixels and target group formation (Custom Audiences): With the help of the Facebook pixel (or comparable functions for the transmission of event data or contact information using interfaces in apps), Facebook is on the one hand able to target the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads ") to be determined. Accordingly, we use the Facebook pixel to only send the Facebook ads placed by us to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network"). https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion measurement").

We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not further processing) of "event data" that Facebook collects using the Facebook pixel and comparable functions (e.g. interfaces) that are carried out on our online offer or received in the context of a transmission for the following purposes, jointly responsible: a) display of content advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Supplement for those responsible", https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("data processing conditions") , https://www.facebook.com/legal/terms/dataprocessing), the "data security conditions" (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum) User rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

Facebook Conversions API: We use the "Conversions API" from Facebook. The Conversions API is an interface with which event data is sent directly from our servers to Facebook. The functionality and processing of data in the context of the Conversions API corresponds to the functionality and processing in the context of the use of the Facebook pixel, which is why we refer to the data protection information on the Facebook pixel and target group formation.

Extended comparison for the Facebook pixel: In addition to the processing of event data as part of the use of the Facebook pixel (or comparable functions, e.g. in apps), contact information (individual identifying data such as names, email addresses and telephone numbers) is also processed Facebook collected within our online offer or transmitted to Facebook. The processing of the contact information serves to create target groups (so-called "Custom Audiences") for the display of content and advertising information based on the presumed interests of the user. The collection or transmission and comparison with data available on Facebook are not carried out in plain text, but as so-called "hash values", i.e. mathematical images of the data (this method is used, for example, when storing passwords). After the comparison for the purpose of forming target groups, the contact information is deleted. The processing of the contact information takes place on the basis of an order processing contract with Facebook Ireland Ltd. ("Data processing conditions", https://www.facebook.com/legal/terms/dataprocessing), the "data security conditions" (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). Further information on the processing of contact information can be found in the "Terms of Use for Facebook Business Tools", https://www.facebook.com/legal/technology_terms.

Facebook - target group education via data upload: We transmit contact information (names, email addresses and telephone numbers) in list form to Facebook for the purpose of creating target groups (so-called "Custom Audiences") for a display of content and advertising information based on the presumed interests of the user. The transmission and comparison with the data available on Facebook are not made in plain text, but as so-called "hash values", i.e. mathematical images of the data (this method is used, for example, when storing passwords). After the comparison for the purpose of forming target groups, the contact information is deleted. The processing of the contact information takes place on the basis of an order processing contract with Facebook Ireland Ltd. ("Data processing conditions", https://www.facebook.com/legal/terms/dataprocessing), the "data security conditions" (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). Further information on the processing of contact information can be found in the "Terms of Use for Custom Audiences with Customer List", https://www.facebook.com/legal/terms/customaudience.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person), event data (Facebook) ("Event -Data "are data that can be transmitted from us to Facebook, for example via Facebook pixels (via apps or in other ways) and relate to people or their actions; The data includes, for example, information about visits on websites, interactions with content, functions, installation of apps, purchases of products, etc .; the event data is processed in order to create target groups for content and advertising information (custom audiences); event data does not contain the actual content (such as e.g. B. written comments), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years target groups formed with the deletion of our Facebook account), contact information (Facebook) ("contact information" is data that (clearly) identifies data subjects, such as B. names, email addresses and phone numbers sent to Facebook, e.g. B. can be transmitted via Facebook pixel or upload for comparison purposes for the purpose of creating custom audiences; After the comparison for the purpose of forming target groups, the contact information will be deleted).
  • Affected people: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest- / behavior-related profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavior-related marketing, profiling (creation of user profiles), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes), click tracking, direct marketing (e.g. by email or post).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition option (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Used services and service providers:

  • Google Tag Manager: Google Tag Manager is a solution with which we manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags) z. B. has not yet created any user profiles or saved cookies. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
  • Google Analytics: Online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
  • Facebook pixels and target group formation (Custom Audiences): Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): https://www.facebook.com/settings?tab=ads.
  • Amazon: Marketing of advertising material and advertising space; Service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together "Amazon Europe"), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de; Data protection: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
  • Microsoft Advertising: Remarketing / conversion measurement; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: https://about.ads.microsoft.com/; Data protection: https://privacy.microsoft.com/de-de/privacystatement; Opposition option (opt-out): https://choice.microsoft.com/de-DE/opt-out.
  • Taboola: Integration of personalized content and content recommendations; Service provider: Taboola, Inc. 16 Madison Square West 7th Floor New York, New York 10010, USA; Website: https://www.taboola.com/de; Data protection: https://www.taboola.com/privacy-policy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): Use in contracts with service providers; Deletion of data: Taboola stores user information collected directly for the purpose of serving ads for a maximum of eighteen (18) months after the last interaction of the user with the Taboola services and anonymizes it by removing personal identifiers or aggregating the data. Taboola stores anonymous or aggregated data that cannot identify a person or a device and is used for reporting and analysis purposes for as long as it is commercially necessary; Opposition option (opt-out): https://www.taboola.com/privacy-policy#user-choices-and-optout.
  • TikTok Pixel: A TikTok pixel is a snippet of HTML code that is loaded when a user visits a website. When a user comes to our online offer, the pixel is triggered and tracks the behavior and conversions of the user (possible uses: measuring campaign performance, optimizing ad delivery, building user-defined and similar target groups); Service provider: musical.ly Inc., 10351 Santa Monica Blvd # 310, Los Angeles, CA 90025 USA; Website: https://ads.tiktok.com/help/article?aid=6669727593823993861; Data protection: https://www.tiktok.com/de/privacy-policy.
  • Twitter: Twitter Marketing and Ads; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): https://twitter.com/personalization.

Rating platforms

We take part in evaluation processes in order to evaluate, optimize and advertise our services. If users rate us via the rating platforms or processes involved or otherwise provide feedback, the general terms and conditions or conditions of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.

In order to ensure that the evaluating persons have actually made use of our services, with the consent of the customer, we transmit the data required for this with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and Order number or article number). These data are used solely to verify the authenticity of the user.

  • Processed data types: Contract data (e.g. subject of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Customers, users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via the online form).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Presence in social networks (social media)

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because, for example, the enforcement of the users' rights could be made more difficult.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Facebook: We are together with Facebook Ireland Ltd. responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things You and Others Do and Provide” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy declaration: https://www.facebook.com/policy). As explained in the Facebook data policy under "How do we use this information?", Facebook also collects and uses information to provide analysis services, so-called "Page Insights", for website operators so that they can obtain information about how people are using their pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact inquiries and communication, tracking (e.g. interest- / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we access from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the user's IP address and can process it for the purposes of transmitting the software to the user's browser and for security purposes as well as for evaluating and optimizing their offer.

Facebook plugins and content: We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook social plugins (and embedding functions for content) that are carried out on our online offer or in As part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Supplement for those responsible", https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("data processing conditions") , https://www.facebook.com/legal/terms/dataprocessing), the "data security conditions" (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), event data (Facebook) ("event data" are data, e.g. via Facebook - Pixels can be transmitted from us to Facebook (via apps or in other ways) and relate to people or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, Purchases of products, etc .; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (such as written comments), no login information and no contact information (So no names, email addresses and telephone numbers. Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account), location data (Information on the geographical position of a device or a person), contact details (e.g. E-mail, telephone numbers), content data (e.g. entries in online forms), inventory data (e.g. names, addresses).
  • Affected people: Users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of User profiles), security measures, administration and answering of inquiries.
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Par. 1 S. 1 lit. a. 1 lit. b GDPR).

Used services and service providers:

  • Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
  • Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection: https://policies.google.com/privacy.
  • Google Maps: We integrate the maps of the “Google Maps” service provided by Google. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually as part of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • Content from Getty Images: Integration of Getty Images images; Service provider: Getty Images, Inc., 605 5th Avenue South, Suite 400, Seattle, Washington 98104, USA; Website: https://www.gettyimages.de; Data protection: https://www.gettyimages.de/company/privacy-policy.
  • Pinterest plugins and content: Pinterest plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest. Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ,; Website: https://www.pinterest.com; Data protection: https://about.pinterest.com/de/privacy-policy.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent permitted for processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection information of this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.
  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of the personal data concerning you is contrary to GDPR violates.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. In contrast, the following explanations are primarily intended to aid understanding. The terms are sorted alphabetically.

  • A / B tests: A / B tests serve to improve the usability and performance of online offers. For example, users are shown different versions of a website or its elements, such as input forms, on which the placement of the content or the labeling of the navigation elements can differ. Then, based on the behavior of the users, e.g. staying longer on the website or interacting with the elements more frequently, it can be determined which of these websites or elements are more in line with the needs of the users.
  • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with the help of which the contents of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. As a result, the user information can usually be analyzed for marketing purposes regardless of the browser or device used (e.g. mobile phones or desktop computers). With most providers, the online identification is not linked to clear data such as names, postal addresses or e-mail addresses.
  • Heatmaps: "Heatmaps" are mouse movements by the users, which are combined to form an overall picture, with the help of which, for example, it can be recognized which website elements are preferred and which website elements users prefer less.
  • IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person -Masking a means of pseudonymising processing procedures, especially in online marketing
  • Interest-based and behavioral marketing: One speaks of interest-based and / or behavior-based marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
  • Click tracking: Click tracking allows users to keep track of their movements within an entire online offering. Since the results of these tests are more accurate if the user interaction can be tracked over a certain period of time (e.g. so that we can find out whether a user would like to return), cookies are usually stored on the users' computers for these test purposes .
  • Conversion measurement: The conversion measurement (also known as "visit action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful.
  • Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: "Profiling" is any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information on age, to analyze, evaluate or predict the gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. the interests in certain content or products, the click behavior on a website or the whereabouts Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables you, for example, to better adapt the content of the website to the needs of your visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer.
  • Remarketing: One speaks of "remarketing" or "retargeting" when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data are used to indicate the geographically determinable position on earth at which the respective device is located. Location data can e.g. B. can be used to display map functions or other information dependent on a location.
  • Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Responsible: "Responsible" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: "Processing" is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, the evaluation, the storage, the transmission or the deletion.
  • Target group formation: One speaks of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is in favor of advertisements interested in similar products or the online shop in which he has viewed the products. In turn, one speaks of "lookalike audiences" (or similar target groups) when the content that is considered suitable is displayed to users, and their profiles or interests are presumably shown to the users to which the profiles were formed correspond. Cookies and web beacons are usually used for the purpose of creating custom audiences and lookalike audiences.